SWOT analysis is study undertaken by an individual or business to identify its internal strengths and weaknesses, as well as its external opportunities and threats or those of competitors. Competitive analysis is the act of analyzing your competitors’ behavior and actions.

We’re going to learn a method for helping you set specific goals for yourself as well as a method for how to achieve them - SMART goals and the SPAR Goal-Attainment Process.

At a high level, your business strategy is essentially how you’re planning for the continued and future success of your company or organization.