Strategy

How To Conduct SWOT Analysis

This project guide helps two Sky’s the Limit members work together through three meetings as they collaborate to achieve a specific milestone.

Meeting 1: Strengths and weaknesses

Before this meeting:

• Make sure that you’ve had an intro meeting. If you need help navigating your first meeting, visit this  Guide to Your First Meeting.

• Review: What is SWOT Analysis article, especially the Strengths & Weaknesses sections.

In this meeting:

• Discuss your business’s strengths.

• Discuss your business’s weaknesses.

1. Use the SWOT Analysis Template in the article to take notes.

After this meeting:

• Review your list and add anything you think of after the meeting to your template.

• Note any agreed-upon next steps.

Meeting 2: Opportunities and threats

Before this meeting:

• Review: What is SWOT Analysis article, especially the Opportunities & Threats sections. 

In this meeting:

• Discuss your business’s opportunities. 

• Discuss your business’s weaknesses.

• Use your SWOT Analysis Template to take notes.

After this meeting:

• Review your list and add anything you think of after the meeting to your template.

• Note any agreed-upon next steps.

   

Meeting 3: Opportunities and threats

Before this meeting:

• Review your SWOT Analysis Template

In this meeting:

• Identify your main Strengths, Weaknesses, Opportunities and Threats and add them to the last page of your SWOT Analysis Template. 

• Explore possibilities for new efforts or solutions to problems.

• Discuss the best path for your business. 

• Determine possible changes. 

After this meeting:

• Take action: Let this analysis guide your decision making. Adjust and refine pas needed. A new opportunity might open wider avenues, while a new threat could close a path that once existed.

• Be sure to mark your project complete, update your business tracker , and start a new project!