---
title: How to build your brand and logo — Sky's The Limit Help Center
description: "This guide will help you work with a mentor to build your brand and design 
your logo."
---

###### [Branding](http://skysthelimit-21159137.hs-sites.com/project-guides?category=branding)

# How to build your brand and logo

This project guide helps two Sky’s the Limit members work together through four meetings as they collaborate to build your logo and brand.

### **Meeting 1: ***Create a brief that explains the design requirements*

**Before this meeting: **

- Make sure that you’ve had an intro meeting. If you need help navigating your first meeting, visit this[ **Guide to Your First Meeting**](http://skysthelimit-21159137.hs-sites.com/volunteer-resources/guide-to-your-first-mentoring-or-advising-session)**. **
- Review: [**Create a logo**](http://skysthelimit-21159137.hs-sites.com/branding/create-a-logo)

**In this meeting:**

- Brainstorm what you want your logo to convey. It might be helpful to look at examples of logos or brands that you like and dislike as a jumping off point. 
- Discuss the elements that go into a logo – typography, imagery, colors, style, etc.
- Take notes so that you can share later on.

**After this meeting:**

- Share your logo ideas with friends or family members to see what they think.
- Note any agreed-upon next steps.

 

### **Meeting 2: ***Create or hire someone to create a few designs*

**Before this meeting: **

- Review the feedback you received from friends and family.

**In this meeting:**

- Decide who will be creating your logo.
- If you’re designing the logo, here are some helpful tools: 
  
    - [**Canva**](https://www.canva.com/)
    - [**Squarespace **](https://logo.squarespace.com/#N4IghgrgLgFgpgExALgGZgDYGc4F8gAA)
- If you’re hiring someone else to create your logo, consider using Thumbtack, Upwork, or 99Designs or reach out to a designer you know. 

**After this meeting:**

- Hire someone to create versions of your logo or start by creating a design yourself.
- Note any agreed-upon next steps.

 

### **Meeting 3: ***Choose a design and revise*

**Before this meeting: **

- Make sure you have at least two logo designs.

**In this meeting:**

- Review the designs and determine which one best reflects your brand. 
- Then compare that brand to the brief you wrote. Is there anything that could be done better? Or anything you’d like to see displayed differently?

**After this meeting:**

- If someone else designed your logo send them feedback and revisions. If you designed the logo, make revisions based on your meeting.
- Note any agreed-upon next steps.

 

### **Meeting 4: ***Finalize and make sure you have appropriate files*

**Before this meeting: **

- Review: [**Create a Logo**](http://skysthelimit-21159137.hs-sites.com/branding/create-a-logo)

**In this meeting:**

- Think about where your logo will appear (website, product packaging, business cards, stickers, etc.). You may need single color versions or different logo shapes. 
- You’ll also want to be sure you have the appropriate files (vector or .SVG, .JPEG, and/or .PNG files).

**After this meeting:**

- Create the files and versions you need and start to use them and share them with your mentor and anyone who gave you helpful feedback!
- Be sure to mark your project complete, [**update your business tracker**](https://app.skysthelimit.org/home/milestones)**,** and start a new project!

---

#### **Want to talk to someone who can help? **

Sky’s the Limit members are connected to a community of volunteer business mentors, more free tools and guides like this one, and exclusive funding opportunities.

[ Sign up to find a mentor ](https://app.skysthelimit.org/home/onboarding/signup)

---

[

## How to Target Your Customers

](http://skysthelimit-21159137.hs-sites.com/project-guides/target-customers) [## How to Track Your Finances and Accounting

](http://skysthelimit-21159137.hs-sites.com/project-guides/track-my-money)