Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Content Marketing involves you becoming a teacher (of sorts…) in your business field.

Guerrilla or viral marketing campaigns aim to strike the consumer at a more personal and memorable level. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines.

A blog is a collection of content that is organized repetitively. This content can take the form of basic words, copy, as well as rich media like audio, video, and embeddable objects.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.

Create a list of emails of everyone you know, put their information in a Google Spreadsheet or Excel Document, or use a free service like Mailchimp.

There are many online marketplaces, or ecommerce platforms, to sell your products and services. Each of them has its own monetization strategy, audience, benefits to sellers, and specific products to sell on them.

Use your Facebook, Instagram and Twitter accounts to engage customers.

Meeting people face-to-face is a powerful way to communicate the benefits of your business. Find a list of trade shows near you or around the country and sign-up!

Host meetings or start engaging conversations on social media to show people how your business is active and helpful. It’s never too early to begin business and brand loyalty.

Get out into the community and start speaking meetings and events.

Think about where you see ads around your community. Some places you should consider are bus stops, inside trains, benches, your local newspaper and billboards.

Consider how you can either go to other people’s events, or throw your own launch event, to show more people your business and your great products & services!

Talk to people who are involved with TV news reporting, popular online blogs, newspapers or organizations with large communities who would be willing to feature your business or write a story about you.

There can be 2 kinds of partners: your personal connections who might be willing to tell their friends and family about your business; and existing businesses, clubs, nonprofits, organizations etc. who may be able to partner with you.

Make a list of people & businesses who you think want to purchase your product or service, and then go sell them on your idea in person or over the phone!

As you look at the 16 Ways to Sell your product or service, think of which ones you would use, and when. We’ve also created four key steps to help your marketing and sales strategy succeed.

As you’re selling, you’ll want to keep your early customers updated with the latest and greatest. Reach out to them via email or phone to ask how they’re enjoying their purchases or services.

Digital advertising is a subset of digital marketing and it comes into play when you use the internet and digital channels to advertise your products or services or business or brands.

A sales plan outlines all activities that lead to selling your products or services. It sets sales targets and tactics for your business, and identifies the steps you will take to meet sales goals for the year.

Your target marketing plan is a plan of action designed to promote and sell a product or service, reach customers, and build brand awareness and loyalty.